Marketing Certification Level 2
As companies strive to boost their branding and improve revenues, the marketing department is at the forefront of driving the companyâ€™s image in the marketplace.
Responsible for the companyâ€™s product profile and advertising, the marketing department is the creative energy behind product sales.
This marketing certificate includes 15 easy-to-study modules, describing the knowledge and skills required, in order to enter into and advance in this field.
There are no entry requirements, so employees who are currently working in a marketing role or wish to move in that direction will benefit from this industry-accredited course.
Whatâ€™s Covered in the Course?
- The course begins with a definition and outline of the functions of marketing and how it is aligned to â€“ but different from â€“ the sales function. Marketingâ€™s pivotal role in driving the success of the company is a theme that runs throughout the course.
- Marketing is a strategic function and therefore requires a complete understanding of the business, its customers and its products. Failure to consider any of these key variables results in a less-than-optimum presence in the market. These elements are covered in modules on the importance of marketing and its roles and the fundamentals of marketing.
- Marketing must understand the difference between customersâ€™ needs and wants and be able to target these needs. For this, market information and analysis is fundamental to the marketerâ€™s success, as well as knowledge of the businessâ€™s competition.
- A study of the basic â€˜marketing mixâ€™ (product, price, promotion, place) encourages students to analyse their own marketing environment in a practical, hands-on way.
- Creating a marketing plan that incorporates both offline and online marketing strategies â€“ and setting budgets for the plan, in order to optimise your marketing spend â€“ rounds off the course content.
What are the Benefits of the Course?
- The certificate is offered as an online study course, which enables your employees to study from home or work and at their own pace;
- Upon successfully passing the multiple-choice examination at the end of the course, your team member will be awarded with a unique certificate, which can be downloaded and printed immediately;
- Online support is provided throughout the course;
- Lifetime access to modules, so they can be referred to at a later date;
- The chance to improve your knowledge and skills and start using what you have learnt without delay in the workplace.